The NHL Stenden University of Applied Sciences has experience with research into the regional economy, entrepreneurship and ecosystems. Also, it has experience in Design Thinking activities with SMEs (Fryslân Design Academy, Design Studio, SiGa and YnBusiness). The NHL Stenden University of Applied Sciences collaborates with local companies and local authorities. The FbD project will be conducted by students in minors such as ‘Change Process’, ‘Sustainability’ and ‘Governance’, combining research and young professionals in local projects.
Role in FbD
Local SMEs are faced with rapid (technological) changes that disrupt existing business models. NHL Stenden University engages local SMEs and facilitates workshops and internships for students to develop change in business models and business practices, using data to ensure business growth. NHL Stenden University of Applied Sciences spreads the results to students, young professionals, companies and researchers. In doing so, they generate a basis for evidence that can be used for public investment in local innovative initiatives to prepare SMEs for a changing future.